Executive Committee Member – Strategic Partner to the CEO  

Are you looking to make a direct impact on the growth of an iconic brand, product innovation, and the international expansion of an ambitious company?

We are looking for a Marketing Director – Go-to-Market & Brand to define our strategic marketing vision and translate it into an impactful execution across all markets and distribution channels.

• At the intersection of strategy, product, brand and customer experience, you will serve as the voice of the consumer within the organization. You will monitor market dynamics, consumer trends and customer insights to identify growth opportunities and shape the Group's strategic direction.
• Working closely with R&D, Product, Retail, Sales, Digital and Finance teams, you will develop a coherent vision for our product portfolio, brand positioning, product launches and market development strategies. You will play a key role in aligning cross-functional teams to ensure consistent and effective execution of our brand and go-to-market strategies.
• You will lead the overall Go-to-Market strategy, including product portfolio management, positioning, pricing, launch priorities, distribution strategy and investment decisions. You will establish processes, tools and ways of working that accelerate execution, foster collaboration and support informed decision-making.
• Thanks to your deep understanding of consumer behavior, international markets, distribution channels and local cultural dynamics, you will help the different teams develop market-relevant solutions while safeguarding the consistency and integrity of our brands.
• As the guardian of brand consistency and customer experience, you will ensure alignment across the organization to deliver a seamless brand experience through products, retail, communication and digital channels. You will collaborate closely with expert teams responsible for executing their respective roadmaps.
• As a recognized leader, you inspire multidisciplinary teams around a shared vision. You communicate with clarity, you value proximity to the business, and you promote speed, accountability, collaboration and an entrepreneurial mindset. You encourage pragmatic decision-making and agile execution.

Your profile

• Master's degree from a Business School, an Engineering School or a University.
• Minimum of 10 years of experience in Go-to-Market, Brand Marketing or senior Marketing leadership roles.
• Experience within the luxury sector and/or FMCG is a strong asset. Knowledge of major Asian Markets is a plus.
• Strong expertise in brand strategy, product marketing, innovation and customer experience.
• Proven experience collaborating with R&D, Product, Retail and Digital teams.
• Solid understanding of digital transformation, data, Artificial intelligence and evolving consumer behaviors, with the ability to integrate these into a broader growth and brand strategy.
• Excellent understanding of international markets, consumer insights, distribution channels and local market dynamics.
• Strong analytical mindset with a structured and methodical approach.
• Demonstrated ability to build high performing organizations, simplify processes and accelerate operational execution in fast-paced and evolving environments.
• Outstanding communication and stakeholder management skills, with the ability to create alignment, influence decision-makers and drive projects forward.
• Natural leadership, strong influencing skills and the ability to unite teams around a common vision.
• Fluent in French, English and Dutch.

Why Join Us?

This is a unique opportunity to contribute to the growth of an exceptional Bean-to-Bar brand, combining craftsmanship, innovation and international ambition.

We are looking for a visionary leader who combines strategic thinking with operational excellence and a strong customer-centric mindset to support the Group's continued growth while maintaining the highest standards of quality, performance and execution.